Please note that all workshop and meeting registration fees are non-refundable once paid.
You worked hard to make the image. You invested in the print. You framed it beautifully.
Now — how do you actually sell it?
Please Join Us as our own award winning photographer and board member, David Fudge, teaches this awesome program!
This intensive 3-hour course is designed specifically for AZPPA photographers preparing to show work in the December gallery exhibition at WHAM Art Center. Whether you've shown before or this is your first gallery experience, this course gives you a complete, practical playbook for turning your wall space into sales.
What You'll Learn:
The Buyer's Mind — Understand exactly who walks into a gallery, what they're thinking, and why they buy. Most sales are emotional decisions made in under 5 seconds. Learn how to trigger that response — and how to not accidentally stop it.
What Sells (And What Doesn't) — Not every great photograph belongs in a gallery. Discover which subjects consistently close sales with Arizona buyers, which categories to avoid, and the 10-Foot Rule that determines whether a buyer stops — or walks past.
Format, Size & Medium — Canvas, metal, metallic paper, acrylic face mount — each carries a different perceived value and price ceiling. Learn which medium fits which subject, which sizes have the widest buyer pool, and why presentation quality can be worth more than the image itself.
Pricing Strategy — Stop pricing your time and start pricing the feeling. This module covers price anchoring, the three-tier pricing ladder, why $75 may actually be costing you money, and the specific psychological techniques that nudge buyers from interest to purchase.
Titling Your Work — "Landscape #4" kills a sale. "The Morning She Forgave the Desert" opens one. Learn how to write titles that create emotional ownership, invite conversation, and give buyers a story they'll retell for years.
Your Story — Buyers aren't just buying a print. They're buying access to a creative life. We'll walk through writing a 100-word artist statement and an image story template that transforms interested visitors into committed buyers — even when you're not in the room.
Social Media & Promotion — The gallery cannot fill itself. Learn which platforms to use, exactly what to post and when, how to build audience momentum from now through December, and how to promote the Artist's Reception so it becomes your single highest-revenue event of the year.
The Finishing Details — Display height, price tag visibility, how to have a conversation that opens rather than closes a sale, the power of a red "SOLD" dot, and the pre-December checklist that ensures you arrive ready.
Register Now
